Turn email capture into a game visitors want to play
Spin-to-win wheels use the pull of a prize to boost opt-in rates well past a standard popup — visitors give their email for a chance at a reward, not just a newsletter.
Why it converts
Higher opt-in rates
A chance to win beats a plain email field — gamified popups consistently out-convert static forms.
Built-in perceived fairness
Weight each prize segment so the odds feel real while you control which discount codes actually go out.
Pairs with coupon delivery
Chain a Spin Wheel campaign into a Coupon reveal so the prize and the code are the same motion.
Any trigger you want
Show it on page load for new visitors, or save it for On Exit Intent so it's a last-chance play.
How to set it up in OptinYeti
Choose the Spin Wheel campaign type
Set your prize segments and the odds for each one in the Builder.
Attach a trigger
On Time Delay (a few seconds in) or On Exit Intent both work well — give visitors time to look around first.
Set frequency to Once Ever or Once Per Month
Keep the game feeling special instead of repetitive for returning visitors.
FAQ
Can I control the odds?
Yes — each segment's win probability is set by you in the Builder; it's not random in a way you can't control.
Does it require a plugin?
No — it's a native campaign type in OptinYeti, same as any popup or lightbox.
What happens after someone wins?
Pair the Spin Wheel with a Coupon campaign type to reveal a real, trackable discount code on a win.
Related: Coupon popups →Exit Intent popups →
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