Spotlight one offer with a full-screen dimmed overlay
Lightbox popups dim the rest of the page and put a single offer front and center — the highest-attention format for a promotion that deserves it.
Why it converts
Maximum visual focus
Dimming the background removes every competing element on the page.
Best for high-value offers
Reserve Lightbox for your single best offer — a launch, a sale, a lead magnet — not routine messaging.
Any trigger, any frequency
Works equally well On Page Load for a sitewide sale or On Scroll for a content-triggered offer.
Mobile and desktop friendly
The overlay scales to any viewport without separate mobile configuration.
How to set it up in OptinYeti
Pick Lightbox as the campaign type
Start from a template in the Templates gallery or design it from scratch.
Choose your trigger
On Page Load works for sitewide promotions; On Scroll works when the offer relates to content below the fold.
Set a sensible frequency
Once Per Day or Once Per Week keeps a strong offer visible without becoming an annoyance.
FAQ
How is Lightbox different from Popup?
Popup is a smaller center-screen box; Lightbox dims the entire page behind it for more visual weight.
Can I use Lightbox for a coupon code?
Yes, though the dedicated Coupon campaign type is purpose-built for one-time code reveals if that's the primary goal.
Will it hurt my Core Web Vitals?
No — the overlay renders on trigger, not on initial page load, so it doesn't add to first-paint weight.
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